HomeResearch Articles The SiriusDecisions Needs Aperture

The SiriusDecisions Needs Aperture

  • An organization can grow and succeed only if its product, marketing and sales functions thoroughly understand customer needs
  • While most organizations recognize the importance of addressing customer needs, many lack a consistent process to identify the full spectrum of those needs
  • The SiriusDecisions Needs Aperture is a methodology for identifying, prioritizing and applying customer needs to achieve innovation and go-to-market success
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