HomeResearch Articles The SiriusDecisions Needs Prioritization Framework

The SiriusDecisions Needs Prioritization Framework

  • Organizations must prioritize what customer needs to pursue with their innovation and go-to-market efforts
  • The SiriusDecisions Needs Prioritization Framework provides a consistent, objective method for assessing needs uncovered through research
  • Organizations should use a data-driven approach to evaluate needs against internal and external factors
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