HomeResearch Articles The SiriusDecisions Persona Toolkit

The SiriusDecisions Persona Toolkit

  • The SiriusDecisions Persona Framework is a best-in-class methodology that helps b-to-b organizations drive audience-centricity in their go-to-market approach
  • SiriusDecisions’ persona templates are designed for portfolio marketers who need to prioritize, create and deploy buyer personas
  • To fully leverage persona insights in campaigns, content and offerings, plan for an internal rollout with training to promote adoption
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