HomeResearch Articles The SiriusDecisions Program Pendulum Framework

The SiriusDecisions Program Pendulum Framework

  • B-to-b marketers often lack effective processes and tools to manage program planning and execution 
  • The SiriusDecisions Program Pendulum Framework is a methodology for creating marketing programs that consistently drive business results 
  • The framework brings order to the creative process of developing marketing programs and generates insights that conserve program momentum
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