HomeResearch Articles The SiriusDecisions Sales Audience Framework

The SiriusDecisions Sales Audience Framework

  • A sales audience framework is a visual depiction of an organization’s target market segments and the types of sellers most appropriate for those markets
  • The organization’s go-to-market strategy must match sales roles to target buyer audiences and offerings
  • A sales audience framework enables portfolio marketers to create sales enablement programs that equip sellers to engage successfully with target buyers
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