HomeResearch Articles The SiriusDecisions Scope of Demand Creation Assessment Tool

The SiriusDecisions Scope of Demand Creation Assessment Tool

  • The SiriusDecisions Scope of Demand Creation Assessment Tool provides the criteria that b-to-b organizations should use to score the maturity of their demand creation functions
  • The tool allows users to assess their organization’s proficiency levels for four demand creation priorities and the 10 capability stacks within those priorities
  • Users can view a detailed chart of their assessment results that is color-coded according to how their organization scored in each capability
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