HomeResearch Articles The SiriusDecisions Solutions Model: Resource Considerations

The SiriusDecisions Solutions Model: Resource Considerations

  • Solution and product marketing leaders often struggle with roles and responsibilities definitions, especially as their organizations introduce more complex offerings
  • The level of interlock required between marketing, product management, sales and business units changes based on the offering in question
  • The development of a solution management role is critical for organizations as they move up the offering complexity curve

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