HomeResearch Articles The Six Secrets of Marketing Onboarding Success

The Six Secrets of Marketing Onboarding Success

  • Onboarding new hires in marketing is important and complex due to the degree of professional diversity, distinct role specializations and varying experience levels
  • Onboarding programs are the beginning of the marketing enablement effort – not the end
  • Best-in-class onboarding programs leverage foundational learning concepts, competency maps, visual content, organizational context, appropriate goals and sufficient time to ensure success
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