HomeResearch Articles The Value Proposition for Data Quality

The Value Proposition for Data Quality

In this brief, we provide an approach to measuring the value of data quality so that stakeholders can properly evaluate data investments.

  • Assess the value of better data by examining the lift it provides and the cost avoidance it enables
  • Data quality affects all program families in the SiriusDecisions Campaign Framework, not just demand creation
  • Capture savings in areas such as opportunity costs and risk reduction, even if they’re difficult to quantify
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