HomeResearch Articles Tracking the True Costs of Marketing 2016

Tracking the True Costs of Marketing 2016

  • SiriusDecisions presents updated data on spending and personnel distribution across various marketing functions
  • During the past two years, b-to-b marketing budgets have increased as a percentage of revenue
  • All revenue bands have seen increased investment in systems, tools and outsourced services that provide advanced marketing technology and resource flexibility
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