HomeResearch Articles TRED Best Practices: Partner-to-Customer

TRED Best Practices: Partner-to-Customer

  • Attempts to generate new b-to-b opportunities through partner-led marketing programs are on the rise
  • A shortage of marketing skills and resources, and a lack of measurable activities are threatening the impact of these programs
  • Develop easy-to-assemble, MDF-funded marketing plays that partners can choose from, rather than taking a traditional proposal-based approach
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