HomeResearch Articles Upland Software: Driving Audience-Centric Messaging Across Business Units

Upland Software: Driving Audience-Centric Messaging Across Business Units

  • Messaging should center on the target audience’s needs rather than product features and functions
  • Upland Software enlisted cross-functional teams within each of its business units to implement the SiriusDecisions Messaging Nautilus
  • The buyer-focused messaging and insights that resulted from this project were also leveraged for sales training and enablement
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