HomeResearch Articles Using Financial Goals to Prioritize Marketing Objectives

Using Financial Goals to Prioritize Marketing Objectives

  • B-to-b marketing plans need to be grounded in an organization’s financial and strategic growth objectives
  • Categorizing expected financial contributions by likely sources provides guidance for allocating marketing resources against goals
  • Marketing leaders require deep visibility into expected sources of revenue to develop approaches that align to the organization’s go-to-market objectives
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