HomeResearch Articles Using the SiriusDecisions PMM Model to Drive Intelligent Growth

Using the SiriusDecisions PMM Model to Drive Intelligent Growth

  • The SiriusDecisions Product Marketing and Management (PMM) Model can provide high-level benefits to an organization, along with specific advantages to the marketing, product and sales functions
  • Benefits include an increased likelihood of product success, improved alignment across functions, improved efficiency and better executive decisionmaking
  • Standardizing the PMM Model across an organization can help any function impacted by the innovation and go-to-market process
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