HomeResearch Articles Activity-Based Enablement: Helping Reps How and Where They Work

Activity-Based Enablement: Helping Reps How and Where They Work

In an effort to improve sales productivity, many organizations have invested in sales force automation platforms, sales playbooks, content management systems and a host of other tools. Unfortunately, adoption and user feedback remain poor as all of these aids require sales reps to change their normal workflow and behaviors.
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