HomeResearch Articles Aligning the Buyer and Customer Journey

Aligning the Buyer and Customer Journey

Silos are a killer in b-to-b when it comes to keeping buyers and customers at the center of revenue-generating functions. How should an organization align the concepts of buyer and customer journeys in order for sales and marketing to understand their roles within an overarching process?
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?