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Customer Advocacy: What Your Marketing Is Missing Now

Customer advocacy is the new demand creation in b-to-b. Increasingly, companies are discovering the power of advocacy-based marketing, from helping to source demand, to nurturing customer relationships, to supporting retention. Cultivating and activating customer advocates is a high-impact strategy, but how should marketers deliver on it? In this OnDemand Webcast, hosted by Bob Peterson, we will provide the SiriusDecisions view of the contributions of customer advocacy, outline key processes, and describe how leading organizations are making more strategic use of customer advocacy across the buyer’s journey and customer lifecycle.
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