HomeResearch Articles Evaluating Proposed Products and Investments with an Offering Scorecard

Evaluating Proposed Products and Investments with an Offering Scorecard

Over-reliance on financial criteria for innovation investment decision making can be problematic because often the data used is not accurate and financial predictions are just wrong. Best practice is to accompany financial criteria with other factors - that are strong predictors of success - such as 'strategic fit' and 'ability to win' when deciding where to invest often scarce development funds.
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