HomeResearch Articles Event Strategy: Tried, True and Still Essential for B-to-B Marketers

Event Strategy: Tried, True and Still Essential for B-to-B Marketers

We hear everyday that b-to-b marketing is “going digital,” but that doesn’t mean “in-person” events are dead! In fact, we continue to see them as a substantial and critical component of the b-to-b marketing mix. If you’d like to have a smarter and more effective approach to your event strategy, join Julian Archer for a best-in-class event selection, planning and execution approach.
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