HomeResearch Articles Freemium Apps: The Frenemy of Sales Operations and IT

Freemium Apps: The Frenemy of Sales Operations and IT

New freemium and downloadable self-service sales productivity applications emerge every day. While all of these applications promise to empower salespeople, they are often selected and deployed without the knowledge of sales operations and IT. Is this loss of control a cause for concern? Moreover, how will the democratization of sales technology change the roles of both IT and sales operations going forward?
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