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Marketing Ecosystem: Considerations for Healthcare Organizations

SiriusDecisions recommends using the Marketing Ecosystem to map functions and workflow of a marketing organization. The output results in valuable knowledge, even outside of the context of a reorganization, that facilitates the mapping of workflows, the identification of functional gaps, and the fine-tuning of scopes of responsibility. In this ondemand webcast, Jennifer Russo explains how the Marketing Ecosystem can be applied to healthcare organizations
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