HomeResearch Articles How to Make Customer Engagement Work: Lessons from Oracle Marketing Cloud's Journey

How to Make Customer Engagement Work: Lessons from Oracle Marketing Cloud's Journey

Megan Heuer from SiriusDecisions shares an introduction on trends in customer engagement today and what customers say they want after they buy that companies may be missing. Joining her is Simon Robinson, Head of Global Customer & Event Marketing at Oracle Marketing Cloud (OMC). Simon shares his lessons from the evolution of their global post-sale engagement programs, including how the function has worked to drive revenue growth, improve customer loyalty/retention, and amplify customer advocacy.
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