HomeResearch Articles Improved Measurement and Alignment with the Rearchitected Demand Waterfall

Improved Measurement and Alignment with the Rearchitected Demand Waterfall

The SiriusDecisions Demand Waterfall® offers a shared process and terminology for marketing, teleprospecting and sales to build a best-in-class new-business engine. View this OnDemand Webcast to understand the key stages and phases of the demand waterfall, learn the key job families that best-in-class marketing functions are prioritizing in order to drive waterfall results and see how the waterfall can be used as a framework for modeling revenue and demand creation goals and objectives for a b-to-b offering.
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