HomeResearch Articles Marketing Attribution: What B-to-B Marketers Need to Know

Marketing Attribution: What B-to-B Marketers Need to Know

In this replay, we share the current state of attribution in b-to-b, describe what attribution can do for you, identify limitations in its use and show you how other companies use attribution to their advantage. We also cover the technology landscape and how it can help you should your company choose to pursue attribution.
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