HomeResearch Articles Planning Assumptions for 2017: Marketing Operations

Planning Assumptions for 2017: Marketing Operations

The most recent SiriusDecisions CMO Study found that the primary driver of changing b-to-b marketing strategies is the need to adapt to changing economic conditions. Today’s marketing operations teams are working within rapidly evolving marketing functions and must be prepared to adapt. In this webcast, we describe five planning assumptions that marketing operations leaders can use to assess their current situation and prioritize change initiatives
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?