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Product Launch Best Practices

It’s an all too common scenario – a big launch is coming up and product marketers are scrambling to organize calendars and checklists. But under pressure to demonstrate value, CMOs know that there must be a better way. In this OnDemand, Pat McAnally covers a six phase approach to create a strategic and measurable launch plan. She shares best practices and tools that will drive sales engagement and speed customer adoption.
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