HomeResearch Articles The SiriusDecisions Route-to-Market Framework

The SiriusDecisions Route-to-Market Framework

Understand how to align route-to-market planning with the design of the global sales coverage model and learn how to choose the right partner type to penetrate a new market and grow business through the product lifecycle. During this session you will receive insights on how to address channel interests early in the market/product launch process to optimise the route to market and accelerate partner engagement.
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?