HomeResearch Articles SiriusFoundations: Channel Marketing and Sales

SiriusFoundations: Channel Marketing and Sales

Ensuring success with channel partners requires the collaboration and alignment of channel marketing and channel sales leaders. Channel leaders are responsible for recruiting and on-boarding the right partners, emphasizing cross-functional planning, developing channel demand creation, and supporting partner enablement and engagement programs. Join our foundational session on channel marketing and channel sales management for an overview of core SiriusDecisions concepts, frameworks and terminology.
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