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Targeting Quick Start Guide

The SiriusDecisions Relative Targeting Framework provides a process that runs potential targets through two sets of variables – one external, one internal – to score and rank these targets against one another. The goal is to address the all to common issue faced by companies, targeting too broadly. View this OnDemand Webcast to determine which segments are high propensity targets, which are future targets and which are currently poor targets for the company to expend its limited resources.
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