HomeResearch Articles The Eight-Factor Model of Lead Development Effectiveness

The Eight-Factor Model of Lead Development Effectiveness

Though nearly all b-to-b marketers have heard of the Waterfall or “Funnel” concept, few fully grasp how critical its complexities are to the bottom line. Join Terry Flaherty for an in-depth view of the Demand Waterfall and how to turn each component from TGLs to route-arounds into a reality.
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