HomeResearch Articles The Revenue Stream: Completing the Demand Waterfall

The Revenue Stream: Completing the Demand Waterfall

Over the last decade, the SiriusDecisions Demand Waterfall has become the industry standard for b-to-b demand management and measurement. Gaining a highly granular, numbers-driven understanding of the downstream stages of the Demand Waterfall – starting with sales generated leads and ending with close – is critical for organizations trying to maximize the conversion of qualified demand to revenue.
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