HomeResearch Articles Unlocking the Secrets to B-to-B Social Media Success

Unlocking the Secrets to B-to-B Social Media Success

B-to-B social media: marketing secret weapon or black hole for marketing time and money? Many b-to-b organizations have high hopes for social sales and marketing, but fail to see any return on their time and money investment. On the other hand, a select few organizations have discovered the secret recipe for social success. In this OnDemand Webcast, we look at what outperforming b-to-b organizations do differently to drive business impact through social media.
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