HomeResearch Articles Waste Not, Want Not: How to Start a Lead Recycling Program

Waste Not, Want Not: How to Start a Lead Recycling Program

Since the introduction of Marketing Automation Platforms (MAPs), pre-MQL nurture programs have been the darling of all marketers eager to spread their wings and improve their conversion rates. Active and passive lead recycling have often been overlooked or labelled as too hard because they require closer collaboration between marketing and sales. The result is many good leads are still being allowed to die on the vine. Join this Webcast presented by Isabel Montesdeoca, Research Director, for an introduction (or a refresher) to the SiriusDecisions Lead Nurture Framework.
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