HomeResearch Articles What a CMO Needs to Know About the Demand Unit Waterfall™

What a CMO Needs to Know About the Demand Unit Waterfall™

  • SiriusDecisions recently added a new member to the Demand Waterfall® family: the Demand Unit Waterfall
  • The Demand Unit Waterfall makes changes to how sales alignment and marketing contribution are managed and measured
  • Refining how demand is measured enables additional metrics and serves as the first step to full recognition of marketing contribution
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