HomeResearch Articles What's In Store for Field Marketing?

What's In Store for Field Marketing?

  • Increased demand creation complexity and the rise of the demand center is placing the field marketing function at a crossroads
  • We believe that focusing field marketing on end-of-the-waterfall activities will drive the greatest impact
  • Field marketing must expand its menu of offerings to sales beyond events; otherwise, it paints itself into a highly tactical corner

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