HomeResearch Articles Workfront: Driving High-Performance Demand Creation With Lead Development Best Practices

Workfront: Driving High-Performance Demand Creation With Lead Development Best Practices

  • Lead development (teleprospecting) sits in the critical juncture between marketing and sales
  • Many b-to-b selling problems are rooted in a misalignment between teleprospecting and sales on the definition of a teleprospecting qualified lead
  • The marketing team at Workfront (formerly AtTask) partnered with sales to increase the quality of its lead development calls
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