SiriusDecisions helps channel marketing leaders increase internal awareness, demonstrate business impact and value to the organization and build cross-functional relationships. Our strategic channel marketing expertise enables us to deliver aligned channel marketing planning, successful indirect sales business, and the ability to meet channel goals and objectives. We help you develop channel marketing programs that align with go-to-market planning activities, corporate strategy and growth goals, and exceptional partner experience.
As experienced channel marketing practitioners, our analysts and consultants are well-equipped to tackle the complex challenges faced by channel marketing leaders. Our familiarity with both sides of the equation – supplier and partner – gives us a unique perspective that has earned us the trust of many organizations.
SiriusDecisions helps channel marketing leaders forge better relationships with their channel partners, align their partners with the right programs to deliver successful results, and clearly demonstrate ROI. Our service combines our channel marketing experience with SiriusDecisions’ breadth of demand creation expertise, giving you access to an unparalleled level of intelligence and practical advice.
SiriusDecisions’ proven frameworks, research and extensive expertise enable us to provide our customers with valuable insights into all aspects of channel demand creation. We have more intelligence about channel demand creation technology solutions than any other research firm. We equip our customers with the tools they need to optimize channel demand generation.
SiriusDecisions helps channel marketing leaders design and optimize partner programs that drive partner profitability. We help you align the right partner to the right program, enabling you to build partner relationships that last. We leverage our vast knowledge and experience to help you involve the right partners, and to ensure that those partners will be able to grow with you.
We are unmatched in our ability to provide guidance to b-to-b companies on how to design a best-in-class channel partner program and optimize existing program to maximize program investment and profitability by partner tier.
SiriusDecisions helps channel marketing leaders create partner enablement and engagement programs that drives engagement with the right partners, leverage best practices and develop the best metrics for assessing these programs.
We view partner enablement as a core go-to-market activity that requires cross-functional coordination and creates a competitive advantage for suppliers. An investment in channel enablement brings significant long-term value – partners that are engaged, loyal and productive. SiriusDecisions helps channel organizations increase partner productivity by identifying those elements that drive effectiveness and efficiency in their partner relationships and those partners’ interactions with buyers and customers.
SiriusDecisions helps channel marketing leaders identify the capabilities required to establish a best-in-class channel marketing function. Our analysts help you create a detailed roadmap, share best practices and create a plan for upskilling team members. We help companies raise the bar for channel marketing, making it more strategic, and communicating its value and positive contributions to the C-suite.
We combine SiriusDecision’s breadth of knowledge in b-to-b sales, marketing and product with our experience in channel marketing. This holistic approach elevates channel marketing and informs a more strategic approach. We help channel marketing leaders communicate this vision to executives and other internal stakeholders.