SiriusDecisions advisors provide marketing operations leaders with the research-based strategies and best practices they need to build best-in-class marketing operations functions. We help marketing operations identify the data and measurement techniques it needs to deliver value and justify its role.
We help marketers assess the work of the entire function and demonstrate its contribution to the business. We also provide insights on how to motivate marketing and sales leaders to make data-driven business decisions.
SiriusDecisions helps marketing operations leaders build an effective, long-term planning capability through our models, toolkit and singular advisory capabilities. We are the industry standard for b-to-b marketing planning and have written the book on planning, which many others have adopted.
We are the industry standard for b-to-b marketing planning. We have the tools and advisory capabilities to make it happen. We wrote the book on planning and the industry uses our vernacular. We have developed an end-to-end toolkit that spans strategy to tactics.
SiriusDecisions provides marketing operations leaders the ability to align their technology investments with marketing priorities and business objectives to support marketing’s contribution to business growth. No one else brings the practical approaches of technology management to b-to-b marketing.
Our advisory services combine consulting and learning, which offers a distinctive approach. Our heritage is marketing, and no other advisory firm focuses solely on b-to-b marketing and sales. We help clients solve challenges and leverage technology as an enabler.
SiriusDecisions helps marketing operations connect the dots between better data and better outcomes, especially in terms of demand generation. We provide a framework for developing a data strategy, crafting an architecture and creating optimized data capabilities that span marketing, sales and product.
We provide best practices for data management across marketing, sales and product. We live and breathe b-to-b marketing; marketers can readily consume our research, because it’s refined and tailored to this segment.
SiriusDecisions helps clients create a marketing operations structure that delivers value, builds internal credibility and contributes to marketing’s success. Our singular focus on b-to-b, depth of research and investment in analysts is powerful and unmatched in our industry.
We alone focus our data strictly on b-to-b, providing an unmatched source for data on marketing operations. We bring scale in that we provide the most research topics and most analysts supporting marketing operations functions. SiriusDecisions helps clients create a marketing operations structure that delivers value, builds internal credibility and contributes to marketing’s success. Our singular focus on b-to-b, depth of research and investment in analysts is powerful and unmatched in our industry.