SiriusDecisions provides portfolio marketing leaders with the research, advice and support they need to shift their go-to-market strategy from product-centric to audience-centric. By leveraging the industry's only go-to-market architecture model, many b-to-b organizations have increased lead conversions by 100 percent and delivered a higher quality pipeline.
We’re with you each step of the way, providing clear guidance. We give you in-depth advice on how to implement research techniques. We ensure that this competency resides within your company, giving you an edge over your competitors. We support you at a deeper level, reinforcing your product management team.
As the only company that offers a buyer-centric b-to-b messaging methodology, SiriusDecisions helps portfolio marketing leaders develop and activate messaging that resonates. Our Messaging Nautilus® is a proven process that has helped organizations like yours drive higher click-through rates, content downloads and Web site traffic.
We have the only b-to-b messaging methodology that focuses on the target audience and resonates with buyers throughout the buying process, for offerings of all demand types. Other solutions only cover only the education portion of the buying process.
SiriusDecisions helps portfolio marketing leaders pinpoint buyer needs through our proprietary Buyer Persona Framework. The most valued tool in a marketer's arsenal, it has helped b-to-b organizations increase marketing-influenced revenue by 25 percent and pipeline value by 20 percent.
Our persona framework is the best tool for defining b-to-b persona, and our buyer’s journey map is backed by years of testing. We offer a critical-thinking template to ensure quality messaging. Our expertise in buyer insights comes from our expertise in key buyer personas.
SiriusDecisions helps portfolio marketing leaders take a more strategic approach to launch. Our proprietary Strategic Launch Framework provides the key steps for delivering more efficient launches that target the right external and internal audiences – allowing you to reduce your time to market by as much as 78 percent.
We focus on the audience, not the product. We steer clear of Pragmatic, which bypasses sales, needs upgrading and focuses on product management. It makes marketing tactical vs. strategic.
SiriusDecisions empowers portfolio marketers to rethink their relationship with sales and deliver enablement programs that allow reps to spend less time on non-selling activities and more time driving revenue. Our proprietary Buyer-Centric Sales Presentation Framework gives b-to-b organizations the right components and knowledge to close deals 40 percent faster and shorten sales cycles by up to three months.
We help portfolio managers fill the gaps between suppliers and buyers. We bring a data-driven approach and process to help prove the positioning.
SiriusDecisions invented the portfolio marketing function to help marketers gain the skills and competencies they need to better align with their buyer audiences. We provide a customized agenda for training and upskilling teams to empower marketers to influence content, campaign and even innovation strategies – and demonstrate their impact on the business.
We invented portfolio marketing, which reflects the deep expertise and research we bring to our clients.