Research Articles

These days, b-to-b organizations trying to sell their products, solutions and services through channel partners are a dime a dozen. There are some suppliers, however, that have elevated partner recruitment, joint demand processes, partner enablement and/or performance measurement to best-in-class levels, far outdistancing their peers. Who are these trailblazers, and how have they transformed their channel programs to achieve better results? View this OnDemand to find out!

Planning season is upon us and SiriusDecisions has identified five assumptions that should drive the agenda of emerging companies as they plan for 2016. In this OnDemand, Barbie Mattie walks through the foundation of resources, technology, skills and processes needed to support scalable and repeatable growth.

B-to-b demand creation is changing faster than ever with increased pressures, new technologies and ever-changing buying behaviors to name a few. Join Jason Hekl to learn the 5 key trends that should impact your demand creation plan for 2016.

Using data from the SiriusDecisions 2017 Global CMO Study, for companies earning under $50 million in revenue, we have identified key trends that provide a basis for marketing leaders at emerging companies to take action. In this Webcast, we'll introduce four priorities that will help marketing leaders accelerate growth in 2018. Spoiler alert - emerging companies that leverage data-driven decision making achieve faster growth compared to their peers.

Using data from the SiriusDecisions 2017 Global CMO Study, for companies earning under $50 million in revenue, we have identified key trends that provide a basis for marketing leaders at emerging companies to take action. In this Webcast, we'll introduce four priorities that will help marketing leaders accelerate growth in 2018. Spoiler alert - emerging companies that leverage data-driven decision making achieve faster growth compared to their peers.

Channel marketing teams that are intent on improving partner experience, expanding through-partner marketing efforts and optimizing customer engagement through partners must cater to multiple partner types despite flat investment levels and scarce resources. Today’s channel marketers also are responsible for implementing partner engagement and demand creation processes supported by channel-specific technologies and fueled by the data that these systems generate.

In this webcast, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2019.

Measuring the impact of brand and reputation on demand is a key requirement when brand and communications leaders seek increased investment, and there is a need for stronger functional interlock between brand and communications and the rest of the organization. SiriusDecisions has identified five planning assumptions that should drive the agenda of brand and communications leaders in 2019.

In this replay, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2019.

In this webcast, we describe the five planning assumptions that channel sales leaders should incorporate into their planning for 2019.

In this replay, we describe the Channel Sales Profitability planning assumptions that channel sales leaders are incorporating into their planning for 2019.