These days, b-to-b organizations trying to sell their products, solutions and services through channel partners are a dime a dozen. There are some suppliers, however, that have elevated partner recruitment, joint demand processes, partner enablement and/or performance measurement to best-in-class levels, far outdistancing their peers. Who are these trailblazers, and how have they transformed their channel programs to achieve better results? View this OnDemand to find out!
Planning season is upon us and SiriusDecisions has identified five assumptions that should drive the agenda of emerging companies as they plan for 2016. In this OnDemand, Barbie Mattie walks through the foundation of resources, technology, skills and processes needed to support scalable and repeatable growth.
B-to-b demand creation is changing faster than ever with increased pressures, new technologies and ever-changing buying behaviors to name a few. Join Jason Hekl to learn the 5 key trends that should impact your demand creation plan for 2016.
Using data from the SiriusDecisions 2017 Global CMO Study, for companies earning under $50 million in revenue, we have identified key trends that provide a basis for marketing leaders at emerging companies to take action. In this Webcast, we'll introduce four priorities that will help marketing leaders accelerate growth in 2018. Spoiler alert - emerging companies that leverage data-driven decision making achieve faster growth compared to their peers.
As healthcare providers and payers continue to consolidate, Marketing leaders are being challenged to accelerate growth across fewer, more complex and selective buyers with elongated sales cycles. More selective buyers is driving needs for improved customer-focused marketing with key business-to-business and business-to-business-to-consumer audiences.
Improving growth and efficiency in today's challenging healthcare environment requires improved customer-focused marketing which is tightly aligned with your organization's sales and product business unit functions. This replay reviews five areas of opportunity that should drive the priorities of healthcare marketing leaders in 2019.
Portfolio marketers act as b-to-b midfielders, positioned between product groups and marketing and sales to determine the best route to the market. Responsible for go-to-market strategies, buyer insights, messaging, bringing offerings to market and sales knowledge transfer, they set up plays for sales, marketing and product so they can achieve the team goal of successful commercialization.
In this replay, we share six assumptions that portfolio marketing leaders should incorporate into their planning for 2019.
“Demand Creation Marketers” are in high demand in b-to-b. Marketing leaders want to hire them and marketers want to become them. So what will separate you from the pack? Join Laura Cross as she shares the 5 essential traits for the modern demand creation marketer.
Skills transformation is a huge priority in b-to-b marketing: a recent survey of 300 global marketing leaders revealed that 75% of them plan to enhance the skills across their team over the next two years. But wanting to make a major change in competency, and setting up the right plan to do so are very different things. Learn how to determine the skills to focus on first, how to set up an effective transformation plan, and how to sustain that effort from start to finish.
A recent SiriusDecisions study examined the implications of b-to-b leadership characteristics on organizational growth
B-to-b leaders must understand which leadership characteristics to apply, emphasize or augment to drive successful business outcomes
The capability to assess leadership requirements depending on the dynamics of a given situation can be used to align resources with business objectives