HomeResearch Articles ABM Infrastructure Framework Deep Dive: Business Requirements

ABM Infrastructure Framework Deep Dive: Business Requirements

  • A solid account-based marketing (ABM) infrastructure of technology and insights plays a critical role in the planning, delivery and measurement of an effective ABM program
  • Selecting and budgeting for the right infrastructure begins with articulating the capabilities required throughout the ABM journey
  • SiriusDecisions’ priorities-based architecture provides useful context for a high-level understanding of technology and insight requirements
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