ABM Infrastructure Framework Deep Dive: Identify Phase
A robust account-based marketing (ABM) infrastructure plays a critical role in the planning, delivery and measurement of an effective ABM program
To build an ABM infrastructure, SiriusDecisions recommends a three-phase process that methodically identifies and executes on the correct priorities
The ABM infrastructure journey begins when ABM leaders clearly articulate the requirements they need to be successful, and assess what is already in place
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