HomeResearch Articles ABM Infrastructure Framework Deep Dive: Identify Phase

ABM Infrastructure Framework Deep Dive: Identify Phase

  • A robust account-based marketing (ABM) infrastructure plays a critical role in the planning, delivery and measurement of an effective ABM program
  • To build an ABM infrastructure, SiriusDecisions recommends a three-phase process that methodically identifies and executes on the correct priorities
  • The ABM infrastructure journey begins when ABM leaders clearly articulate the requirements they need to be successful, and assess what is already in place
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