ABM Strategy, Goals and Alignment: Business Requirements
Marketing and sales must jointly plan the account-based marketing (ABM) program, select market segments and accounts, and address program resources and responsibilities
Understanding the business requirements for ABM strategy, goals and alignment enables leaders to meet these requirements with people, processes and technologies
Supporting technologies and service providers must be evaluated in terms of their ability to support these requirements
You must log in to client portal for full access to this content.
Login