HomeResearch Articles ABM Strategy, Goals and Alignment: Business Requirements

ABM Strategy, Goals and Alignment: Business Requirements

  • Marketing and sales must jointly plan the account-based marketing (ABM) program, select market segments and accounts, and address program resources and responsibilities
  • Understanding the business requirements for ABM strategy, goals and alignment enables leaders to meet these requirements with people, processes and technologies
  • Supporting technologies and service providers must be evaluated in terms of their ability to support these requirements
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