HomeResearch Articles A Cascade of Demand: The Channel Waterfall

A Cascade of Demand: The Channel Waterfall

  • Channel marketing executives struggle to pinpoint performance data that offers insight into their demand creation efforts
  • Much of the success or failure of the function’s contribution can be boiled down to a handful of demand creation metrics
  • This brief identifies and defines the metrics that should be reported to senior management with regularity
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?