HomeResearch Articles Account-Based Marketing and Sales: Can We Talk (About Alignment)?

Account-Based Marketing and Sales: Can We Talk (About Alignment)?

  • The split between account-based sales (ABS) and account-based marketing (ABM) often starts with the planning process
  • Disconnects between the two organizations must be addressed to achieve growth goals and objectives
  • Lack of connection and alignment results in wasted resources, flawed execution and missed opportunities for growth
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