HomeResearch Articles Account-Based Marketing: An Implementation Roadmap

Account-Based Marketing: An Implementation Roadmap

  • Organizations often want to operationalize an account-based marketing (ABM) pilot quickly, but are unclear on what steps to take or how to sequence them
  • ABM leaders benefit from a clear list of sequenced tasks that are needed to build and execute a comprehensive program
  • The length of time it takes to run a pilot and move toward program expansion varies for every organization
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