HomeResearch Articles Account-Based Marketing Capability Assessment and Scorecard

Account-Based Marketing Capability Assessment and Scorecard

  • Whether leaders or individual contributors, account-based marketers must be well-rounded across a variety of capabilities within six core disciplines
  • SiriusDecisions’ individual capability assessment for account-based marketers provides an objective evaluation of each marketer’s current capabilities
  • Assessment results can pinpoint areas for improvement and help to create a roadmap for developing advanced account-based marketing capabilities
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