HomeResearch Articles Account-Based Marketing: Three Strategy Options

Account-Based Marketing: Three Strategy Options

  • Account-based marketing (ABM) isn't a single strategy; a company may want to consider one (or more) of three options
  • Which of the three ABM strategies to choose depends on the go-to-market model and business goals, as well as available marketing resources
  • Within the selected ABM strategy, focus marketing execution on activities that make the best impact by meeting buyers' and customers' relationship needs
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