HomeResearch Articles Account-Based Selling: A Foundation

Account-Based Selling: A Foundation

  • Examples of account-based selling include named, national, strategic, key and global account programs
  • An account-based selling approach dedicates sales resources to specific accounts in order to strengthen relationships and maximize revenue
  • This approach requires careful planning, alignment with customer expectations, and coordination between sales and other functional groups
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?