HomeResearch Articles Account Development Rep, Account-Based Marketing

Account Development Rep, Account-Based Marketing

This SiriusDecisions B-to-B Role Profile provides a job description and competencies for the account-based marketing (ABM) account development rep (ADR), who is responsible for helping identify and drive revenue growth through researching, mapping, analyzing and engaging key named accounts.

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?